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How to win ATTENTION in a distracted world 🌎

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“I'm suspicious when I go to someone's house and everything is beautiful and perfect. Authenticity often means mistakes."

-Grayson Perry

This might SHOCK you but… if you want to stand out and win attention online, the best thing you can do is to just be you. Real, authentic, human, YOU. Especially with the recent AI boom, I think this is the perfect time to highlight your living/breathing-ness in business.

Two simple suggestions (based on my personal experience):

Don’t try all the sales-making gimmicks or the automated chatbots (yuck, the worst). If you seem like a bot on your website or in your copy, you’re a bot and that sucks.

Do have fun, be actually helpful, genuinely curious and willing to give. Your biz will flourish because of it.

Xo Jenny

Phone What GIF by megan lockhart

LESSON

How to win attention in a distracted world

KNOW THIS:

  1. You need to humanize email communication; focus on the recipient's needs and emotions. Don’t use business jargon or self-promotion.

  2. Customers normally make purchase decisions based on emotions backed by logic.

  3. Empathy is crucial in addressing customer pain points and building trust.

DO THIS:

  1. Understand and communicate with customers on an emotional level. Always be authentic.

  2. Focus on emotional resonance in marketing strategies.

  3. Build genuine relationships with customers by delivering a shit ton of value and addressing objections.

  4. Write emails that start with a relatable problem, engage emotionally, and offer actionable solutions.

Speaking of AI… one way I’m a big fan of using it in business: on the backend. Use alllll the tools to streamline shit and outsource everything you hate doing so you have more time to be that empathetic, real human we just learned about.

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FD: we're affiliates for some of the services / products we recommend which means we'll make a small commission if you click and buy.

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