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- FB ads not converting? Do this...
FB ads not converting? Do this...
“Speak to your audience in their language about what's in their heart."
-Jonathan Lister
If you're running a newsletter biz (or just have an email list you're trying to grow) Matt McGarry is a fantastic follow.
Today's lesson is a crunched down version of his post on failing FB ads and how to fix them. I've already implemented some of his tips and have drastically increased my conversion rate over night (!!!).
As always, I'd love to hear from you! Reply to this email or join our new FB group to connect.
Xo Jenny
And if you’d rather see your ad on a billboard, we recommend AdQuick.
LESSON
How to fix your FB ads via The Newsletter Operator
KNOW THIS:
There are 5 main things that affect your CPA (cost per acquisition aka ad results) and the numbers you should be aiming for:
CPC (cost per click) - average cost for each click.
GOAL: <$1.20
If CPC is over $1.20- improve CTR and CPM and this will get lower.
CPM (cost per mille) - cost per 1,000 impressions.
GOAL: <$20.00
If your CPM is over $20 – try this:
Try a larger audience size
Fix your ad image or video
Check your account quality
Try making a whole new ad account and testing it there
Frequency - average number of times someone saw your ad.
GOAL: <1.30
If Frequency is over 1.30 – your targeting is too narrow; try a bigger audience.
CTR (click through rate) - percentage of times people saw your ad and clicked.
CVR (conversion rate) - percent of users that clicked your ad and subscribed (aka your landing page or lead form conversion rate).
GOAL: >35%
If CVR is under 35% – your landing page or lead form is bad
DO THIS:
Spend $25-50 per day at first so you learn quick and pivot fast. This price range will also help your ad be optimized faster.
Make sure your audience size is somewhere between 5 and 100 million.
Always use auto-bidding.
Check comments on your ad, delete as needed.
Resources & Refs
Leadpages- super easy, affordable landing page platform
Traffic Secrets by Russell Brunson (includes info on paid traffic aka FB ads)
Beehiiv- the newsletter platform we use
TIPS + TOOLS
Take action on today’s quickie lesson
10 Websites for gifs and memes to use in your FB ads
16 Examples of highly successful FB ads to steal ideas from
FD: we're affiliates for some of the services / products we recommend which means we'll make a small commission if you click and buy.
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